Diablo IV

Diablo is a much-loved video game franchise and the fourth installment is set to be released on June 6, 2023. We wanted to create a campaign that was a little different from the expected. We wanted to take the notion of home being a safe place and turn it on its head. What better way to subtly announce that hell is coming than by twisting home into a place where nothing is quite as it seems.

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Bumper Stickers

Collaboration

To promote the launch of Diablo IV, we’ll be collaborating with GameStop stores. We will also have merchandise available online such as cookie jars, pillows, bumper stickers and yard signs.

Say Cheese

Finally, when customers visit their local GameStop, they can have a picture taken in front of a green screen. The output? A photo in a seemingly peaceful place with just a hint that hell is coming.

AD: Jonathan Barratt

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